BRAND CREATION

Emirates Nuclear Energy Corporation (ENEC) has five subsidiaries and one Human Capacity Development programme. HCD has two divisions and ten subdivisions; this had the potential for confusion. Johad (Arabic for human effort) was developed to address these confusions and unify the HCD programme and unite it to the ENEC brand. A clear distinction between internal and external audience groups was made using digital and print communications.

BRAND OVERVIEW

Johud_Project OverviewJohud_Project Overview